Growing up, there was never any representation for South Asian communities in the media, the clothes or our language in mainstream outlets. This causes me to shy away from being proud of my culture and leading to a self identity crisis in my self identity. Am I British? Am I South Asian? Could I be both? Can that even exist?

Over the years, as I've gone through understanding our vibrant history and rich cultural heritage, I realised we have the blood of Royalty from Mughal Kings & Queens running through our veins.

We have fertile soils that cannot be found in other parts of the world giving rise to delicate spices that flavour our foods.

We have beautiful ornate garments that carry the patterns and designs our ancestors wore with pride.

At every turn, we're reminded that our forefathers fought for us to be here, and it's only fair we show the world that we deserve to be represented.

So I wanted to create a brand that does exactly that. Was created as a means you with an authentic way of embracing your cultural roots, while allowing you to express yourself uniquely. I wanted you to foster a deep emotional connection and understanding of who you are so that you feel seen and heard. So that you feel like you belong. So you know that you're at home - wherever you may be in the world.